ShowBiz Pizza Tokens
Established 1980 · Showbiz Pizza · 54 cataloged tokens
ShowBiz Pizza Place launched on March 3, 1980 in Kansas City, Missouri, by hotelier Robert L. Brock in partnership with animatronics-maker Creative Engineering, Inc., offering families a new spin on pizza dining combined with arcade games and a full-stage animatronic show known as The Rock-afire Explosion. Facing aggressive competition and industry shifts, ShowBiz acquired its primary rival Chuck E. Cheese's in 1984 and soon thereafter underwent a “concept unification” that phased out the original animatronic show and rebranded locations to Chuck E. Cheese by the early 1990s.
Why these tokens matter
Chuck E. Cheese's chief 1980s rival, merged with CEC in 1984; ShowBiz tokens form a foundational chapter of the unified catalog.
Most-viewed ShowBiz Pizza tokens
Showbiz Pizza Place Token (S09B)
S09B
Showbiz Pizza Place Token (S15N)
S15N
Showbiz Pizza Place Token (S07B)
S07B
Showbiz Pizza Place Token (S20B)
S20B
Showbiz Pizza Place Token (S06B)
S06B
Showbiz Pizza Place Token (S01B)
S01B
Showbiz Pizza Place Token (S08B)
S08B
Showbiz Pizza Place Token (S03N)
S03N
Read more in our guides
A Brief History of Chuck E. Cheese & ShowBiz Pizza
A timeline of Chuck E. Cheese and ShowBiz Pizza history from 1977 to present, explaining why corporate history matters for token collectors.
Showbiz Pizza Tokens
Overview of the Showbiz Pizza token category.
The Showbiz Pizza Anodized Color Spectrum
A deep dive on the Showbiz Pizza Type 2 anodized nickel variants: pink, blue, dark blue, light blue, olive, red, black, and the S09 rainbow.
SPP Related Brands Overview
An introduction to the SPP Related brand group: 34 brands that operated parallel to Showbiz Pizza in the animatronic-pizza era.
Browse the ShowBiz Pizza catalog
Showing 24 of 54 cataloged tokens.