CEC Related Brands

Part 6 of 7

Overview

Smaller CEC Related Chains

Zapp's, Marc's Funtime, T.J. Hartford's, Pizza Showtime Theatre, Banjo Billy's, and Zack Periwinkle's: the smaller chains in the CEC Related brand group.

Updated Jun 5, 2026

The CEC Related brand group includes a number of smaller chains with limited catalog footprints. This guide covers them in one place: Zapp's Games, Bar & Grill, Marc's Funtime Pizza Palace, T.J. Hartford's Grill & Bar, Pizza Showtime Theatre, Banjo Billy's Pizza, and Zack Periwinkle's. Each chain represents a different facet of the broader family-entertainment-and-arcade-gaming category that the CEC Related group covers.

For broader CEC Related context, see the CEC Related Brands Overview.

Zapp's Games, Bar & Grill

Catalog count: 4 tokens. Zapp's represented a hybrid format combining arcade gaming with a sit-down bar and grill restaurant, distinct from the family-pizza model of Chuck E. Cheese or Showbiz Pizza. The format leaned toward older customers (with the bar component) while keeping arcade tokens as part of the entertainment economy.

The Zapp's tokens in the catalog follow standard arcade-token conventions:

  • Brass and nickel compositions
  • Standard arcade-token diameters
  • Brand identification on the obverse with "No Cash Value" or play-value declaration on the reverse

For a small chain with limited geographic footprint, four catalog entries provides reasonable depth for completionist collecting.

Marc's Funtime Pizza Palace

Catalog count: 4 tokens. Marc's operated as a Cleveland-area family-entertainment venue, with the format closer to the traditional pizza-arcade model than Zapp's bar-and-grill approach. The catalog covers the venue's main token production runs.

Like Zapp's, Marc's catalog has enough breadth (multiple compositions, multiple design variants) to support a focused sub-collection without dominating a larger collecting effort.

T.J. Hartford's Grill & Bar

Catalog count: 4 tokens. T.J. Hartford's was a regional sit-down venue with arcade gaming, similar in format to Zapp's but with a different brand identity and regional presence.

The chain produced a small token series that surfaces occasionally on eBay. Pricing is modest; the catalog is achievable as a completionist target.

Pizza Showtime Theatre

Catalog count: 1 token. Pizza Showtime Theatre is a near-namesake of Pizza Time Theatre, the original Chuck E. Cheese chain. The single catalog entry suggests either a very small venue or a niche format that produced limited tokens.

The naming similarity to Pizza Time Theatre is the most distinctive feature of this brand. For collectors interested in the Chuck E. Cheese genealogy, having the single Pizza Showtime Theatre piece in the collection provides a small piece of historical context: the Pizza Time Theatre name was distinctive enough to inspire imitator naming, and Pizza Showtime Theatre represents one such case.

Banjo Billy's Pizza

Catalog count: 1 token. Banjo Billy's was a small regional venue with extremely limited token output. The single catalog entry surfaces rarely.

The "Banjo Billy" character implied by the name fits the broader pattern of bear-mascot family-entertainment venues that proliferated in the animatronic-pizza era, though without the operational scale of the larger chains.

Zack Periwinkle's

Catalog count: 1 token. Like Banjo Billy's, Zack Periwinkle's is a single-token entry representing a venue with very limited catalog footprint.

The name suggests a distinctive mascot character ("Zack Periwinkle") that anchored the venue's brand identity. For collectors interested in the breadth of mascot-driven family-entertainment branding in the era, the single Zack Periwinkle's piece is a notable curiosity entry.

How these chains fit the CEC Related group

The CEC Related label captures a spectrum of relationships to Chuck E. Cheese:

  • Direct corporate parent: Peter Piper Pizza (owned by CEC Entertainment LLC).
  • Acquisition history: Pistol Pete's Pizza (acquired by Peter Piper in 1995).
  • Operational similarity in the same broad era: all six chains covered in this guide, with similar venue formats, similar mint vocabulary, and similar collecting niche.

The six chains in this sweep represent the operational-similarity tier rather than direct corporate connection. They existed in the same family-entertainment-with-arcade-gaming category during overlapping years and produced tokens following the conventions common to the era, but each operated as an independent business.

Collecting strategy for the sweep

For collectors building a comprehensive CEC Related collection:

The sweep approach

Acquiring one piece from each of the smaller chains is a reasonable starting point. With six chains and roughly 20 total catalog entries between them, the sweep is achievable without dominating a broader CEC Related effort.

The completionist approach

Working through the full catalog for each chain is a longer project. Some pieces (especially the single-token chains) surface very rarely; building a complete catalog for Banjo Billy's or Zack Periwinkle's might take years of patient watching.

Pricing patterns

These chains trade at the low end of the broader catalog:

  • Common pieces: $2 to $10
  • Less common variants: $10 to $40
  • The single-token chains can vary widely depending on when a piece surfaces and how many collectors are bidding

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