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Part 7 of 7

Deep Dive

The Randy Johnson Promotional Set

A deep dive on the 2003 Randy Johnson four-piece promotional set: Arizona Diamondbacks crossover marketing, four pitch designs, and cross-collector appeal.

Updated Jun 5, 2026

The Randy Johnson promotional set is a standalone four-piece commemorative within the Peter Piper Pizza catalog. Struck in 2003, the set features Arizona Diamondbacks pitcher Randy Johnson and his signature pitches, making it one of the most distinctive single-event promotional sets in the entire cectoken catalog.

For broader Peter Piper context, see Peter Piper Pizza Tokens.

Why it exists

Peter Piper Pizza is Arizona-headquartered, founded in 1973 and based in the state for its entire operating history. The Arizona Diamondbacks Major League Baseball team is the state's marquee professional sports franchise. In the early 2000s, the Diamondbacks were near the peak of their on-field success, having won the 2001 World Series, and Randy Johnson was their dominant pitching star and a future Hall of Famer.

The 2003 Randy Johnson promotional set is the visible product of an Arizona-local crossover marketing collaboration: a pizza chain and a baseball team using each other's brand equity to promote both. The four-piece set was distributed during the 2003 Diamondbacks season as a promotional handout.

The four pieces

The set consists of four catalog entries, one for each of Randy Johnson's signature pitches:

  • P501B: Two-Seam Fastball
  • P502B: Four-Seam Fastball
  • P503B: Split-Finger Fastball
  • P504B: Slider

Each token has a slightly different design element on the obverse representing the pitch grip or trajectory, with shared brand and Diamondbacks references across the set.

All four pieces are brass (the B suffix), all struck at the same 1.38-inch diameter (notably larger than standard arcade play tokens), and all from the same 2003 promotional run.

Visual design

The set design integrates baseball imagery with the Peter Piper Pizza brand:

  • Front: pitch-specific imagery (a baseball with grip lines showing the seams pattern, the pitcher's silhouette, or a similar pitch-identifying visual)
  • Reverse: Peter Piper Pizza branding with the promotional context indicated
  • Surrounding text: pitch name, Randy Johnson identification, year, and team references

The 1.38-inch diameter sets the set apart visually from standard play tokens. Holding a Randy Johnson piece next to a standard Peter Piper play token makes the size difference obvious; the promotional pieces are dramatically larger and feel like commemorative medals rather than play tokens.

Production and survival

The set was produced for promotional distribution rather than for play. Each piece was given as a handout at participating Peter Piper Pizza locations or in tie-in promotions with the Diamondbacks. Production volumes were limited compared to standard play tokens but high enough to make the set findable today.

Survival rates are mixed:

  • Complete four-piece sets are the desirable outcome. Collectors who acquired the set during the original 2003 promotion often kept the complete grouping.
  • Individual pieces surface more often than complete sets. Many original recipients only received one or two of the four through casual visits to participating Peter Piper locations.

Collecting strategy

The Randy Johnson set is one of the most distinctive completionist targets in the broader catalog:

Complete-the-set approach

Acquiring all four pieces is the primary collecting goal. Watch for:

  • Complete sets offered as a group, which command a premium over individual-piece pricing.
  • Three-piece sets as a stepping stone to the full four.
  • Single pieces to fill specific gaps in your set.

Pricing patterns

Pricing varies by piece:

  • P501B Two-Seam Fastball and P502B Four-Seam Fastball: typically the most common pieces. Both trade in similar ranges.
  • P503B Split-Finger Fastball and P504B Slider: often slightly scarcer.
  • Complete sets: command a clear premium. A complete set typically trades 30 to 50 percent above the sum of individual piece prices because of the difficulty of finding all four together.

Individual pieces typically run in the $20 to $40 range for common-condition examples; complete sets can run $100 to $200 depending on condition and presentation.

Cross-collector appeal

The set has unusual cross-collector appeal that affects pricing:

  • Arcade-token collectors treat it as a Peter Piper Pizza catalog completeness target.
  • Arizona Diamondbacks fans treat it as a player-specific memorabilia item.
  • Randy Johnson collectors treat it as a niche entry in the broader Big Unit memorabilia category.
  • Baseball-card and sports-collectible crossover collectors treat it as a quirky 2003 promotional issue.

This multi-audience demand keeps prices firmer than they would be for a token-only collectible.

Why this set matters historically

The Randy Johnson set is the only piece in the cectoken catalog that combines:

  • A licensed professional sports figure
  • A specific calendar-year promotional moment (2003)
  • A four-piece coordinated set design
  • Cross-collector appeal beyond arcade-token collecting

That combination makes it the catalog's clearest example of how promotional pieces can sit at the intersection of multiple collecting hobbies. It also makes it a useful reference point for any future similar promotional collaborations.

The complete set

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