Brand Groups
Every token in this catalog is filed under a brand group, a family of related brands tied by corporate lineage, shared theming, or established collecting interest. Within each group, the individual brands gather their own tokens. The brand groups are:
Chuck E. Cheese
The core of the catalog. Tokens issued for Chuck E. Cheese's Pizza Time Theatre and its successors, covering every design type from 1977 onward, including Old Rat Head, Adult Mouse Head, Juvenile Mouse Head, Baby Mouse Head, and the modern era. We capture game tokens, promotional tokens, and medals.
1992 Chuck E Cheese Token (308B)
Chuck E Cheese 40th Anniversary Medal (M02B)
Chuck E Cheese Super Token (P01aA-gold)
Australian Charlie Cheese Pizza Playhouse Token (122B)
Top brands in this group by token count:
- Chuck E. Cheese — 401 tokens
- Charlie Cheese's Pizza Playhouse — 4 tokens
Showbiz Pizza
Tokens from Showbiz Pizza Place. All are dateless and fall into three distinct types, plus the tokens that continued at the Dubai location after the rest of the chain was converted to Chuck E. Cheese.
Top brands in this group by token count:
- ShowBiz Pizza — 54 tokens
CEC Related
Concepts created or co-owned by CEC Entertainment that aren't part of the core Chuck E. Cheese brand.
Top brands in this group by token count:
- Peter Piper Pizza — 69 tokens
- Pistol Pete's Pizza — 19 tokens
- Grundy's — 9 tokens
- Marc's Funtime Pizza Palace — 4 tokens
- T.J. Hartford's Grill & Bar — 4 tokens
SPP Related
Venues hosting the Rock-afire Explosion animatronic band, featuring the Rock-afire branding, or themed around a member of the Rock-afire Explosion.
Top brands in this group by token count:
- Fun Zone — 15 tokens
- Fun Station USA — 11 tokens
- Adventure Landing — 8 tokens
- Billy Bob's Pizza Theatre — 8 tokens
- Billy Bob's Pizza Circus — 6 tokens
Other
Family Entertainment Center (FEC) brands featuring animatronics, fun mascots, and other nostalgia-inducing brands people think of fondly.
Top brands in this group by token count:
- Bullwinkle's Entertainment — 48 tokens
- Dandy Bear — 33 tokens
- Discovery Zone — 13 tokens
- Jeepers! — 12 tokens
- Celebration Station — 10 tokens
Inclusion Criteria
For a token to be included in this catalog, it must meet at least one of the following criteria:
- Direct Brand Association: The token bears the name, logo, or characters of a tracked brand.
- Documented Usage: Historical evidence shows the token was used at a tracked brand's location.
- Corporate Connection: The token was produced by or for a company that owned or operated tracked brands.
- Collector Consensus: The broader collecting community recognizes the token as part of the CEC/Showbiz collecting sphere.
Requesting Additions
If you have a token that you believe should be included in this catalog, please contact us with:
- Clear photos of both sides
- Any provenance information (where obtained, known history)
- Your reasoning for why it fits the inclusion criteria
We review all submissions and update the catalog as appropriate.
The scope of this catalog continues to evolve based on collector interest and new discoveries.